PRODUCT · 2004 — 2019
latostadora
Technology, design and entrepreneurship in personalised clothing e-commerce.
THE CONTEXT
A closer look
at the work.
As co-founder of Nextalia Ventures, I took part in T-shirt projects that began with SetaLoca and continued with Primera Piel and LocoLED, leading to latostadora and its international versions. This work brought together technical decisions, design and product development.
My contribution
- Development of the backend, website and databases.
- Building internal tools for T-shirt production and sales tracking.
- Primera Piel: community-submitted and voted designs, screen-printed in limited editions.
- LocoLED: T-shirts with LED panels and programmable messages.
- Testing, visual design, newsletters and customer enquiries.
Profile based on my professional experience. The illustration is a visual interpretation of the field.